Some things never change.
The holidays come and go in a flash - here and gone before we know it. The new year is almost upon us, but before it arrives, we’d like to take the time to reflect. Because after all, taking the time to smell the roses, or candy canes as this season would have it, allows us to savor our victories in the year gone by.
Here at gWhiz, it goes without saying that we value our long-standing relationships with our publisher partners, many dating back to the company’s inception in 2008. The compelling, branded content available in many of our apps is just one reason for our continued success. With hundreds of educational apps developed in partnership with publishing powerhouses including McGraw-Hill Education, Wiley Publishing, Barron’s, Pearson, PPI, and more, we have garnered considerable market share and continue to grow.
In fact, just this year, we released two new apps with Barron’s - Hot Words for the SAT for iOS and EMT Exam Review for both Android and iOS. We have also expanded our offerings to include two brand new McGraw-Hill Education apps - EMT Certification Flashcards and Paramedic Certification Flashcards - both for iOS. We are gratified to see steady sales and consistently positive feedback for these apps in the marketplace.
Beyond leveraging our existing publisher partnerships to gain new content, this year we were thrilled to establish a new partnership with Wolters-Kluwer, publishers of the acclaimed Lippincott Illustrated Review series. Three titles are currently available in iTunes - Rubin’s Pathology, Anatomy & Embryology and Microbiology & Immunology - with more on the way. Whether their goal is self-assessment or board prep, medical students everywhere are finding our Lippincott apps to be an essential resource.
Also new in 2013 is our soon-to-be-released first cookbook app - Weeknight Dinners by Betty Crocker. Based on the Big Book of Weeknight Dinners published by Houghton Mifflin Harcourt, this app makes planning, shopping for, and preparing simple and delicious meals a joy. With so much to offer including the ability to search by meal category or key word, a full color recipe slideshow, shopping list, social media sharing capabilities and more, this app belongs in every kitchen.
Bringing new apps to life is a particularly rewarding part of our work here at gWhiz but we also pay close attention to the apps already in our portfolio. Staying at technology’s forefront, we make sure that each app is the best it can be. To this end, some of our proudest moments in 2013 involved the updates we made to our flagship flashcard app, gFlash+, and our multi-player test prep game, PrepZilla. Fully optimized for iOS7, the latest version of gFlash+ is jam-packed with new features including a Matching Game study mode and improved user interface. And we made PrepZilla even more fun by adding a brand new gaming option entitled Zombies! in the self-study mode.
At gWhiz, we’re thankful for many things - some big like our families and friends…and some small like eggnog and mistletoe. But what we are most thankful for is the unwavering support of our loyal users who, through their downloads, keep this company chugging along.
So, thank you, all of you.
And Happy Holidays!